SEPTWOLVES, the leading brand of one of China’s fashion industry giants, will be showcasing its new collection with an innovative concept entitled “Dual Boundaries”today in Milan, during Fashion Week, confirming its influence on the global fashion stage.
Creative Director – Colin Jiang
Left: Chairman of SEPTWOLVES – Shaoxiong Zhou / right: CEO of NCC group – Aldo Cingolani
SEPTWOLVES, the leading brand of one of China’s fashion industry giants, will be showcasing its new collection with an innovative concept entitled “Dual Boundaries”today in Milan, during Fashion Week, confirming its influence on the global fashion stage.
https://youtu.be/XzA1NPgIbCw?feature=shared
Inside the fashion show, set in the center of Milan at Galleria Meravigli, mirror installations explore harmonious coexistence with nature. Floral prints and animalier themes in macro-effect serve as visual references to reiterate the close relationship between human and nature, already present in traditional Chinese culture, as well as a tribute to Western principles of sustainable development. To make this concept tangible, the brand used eco-friendly and recyclable fabrics to create classic outerwear and jackets. The concept of tailoring, crucial to the brand is at the heart of the dichotomy between avant-garde and classic, which in the collection combines sleek outerwear that coperated with famous Supercars designer Aldo Cingolani, a perfect fusion of modern industrial technology and avant-garde design, sporty lines and tailored craftsmanship. This reflects not only the level of quality achieved by Chinese production, but also demonstrates SEPTWOLVES’ ability to grasp international design trends.
The SEPTWOLVES fashion show in Milan is intended to be not only a visual event but above all a deep reflection on sustainable development and environmental protection. The dual focus of SEPTWOLVES combines social responsibility and global vision by offering itself as a new benchmark for the fashion industry in China and around the world.
An event that aims to demonstrate to Chinese readers the international influence of domestic brands, showing itself on the international stage with the depth and breadth offered by Chinese fashion and culture. “Dual Boundaries” by SEPTWOLVES aims to be a multidimensional reflection on the relationship between man and nature, the avant-garde and the classical, the East and the West.
About SEPTWOLVES: A Diversified Global Brand.
Established in China in 1990, SEPTWOLVES has evolved from a single brand to a global group with multiple product lines. The company not only has a diversified range of products from formal, lifestile and leisure wear but also acquired the “KARL LAGERFELD” brand license in China, further expanding its global influence.
SEPTWOLVES showed in Milan during Fashion Week for four consecutive years from 2015 to 2018, revealing to the world the innovative power of Chinese fashion that manages to combine Eastern culture and international trends. Returning to Milan in 2023 strengthens the brand’s position in the global fashion world and marks another milestone in Sino-Western cultural exchange.