Headquartered in Manhattan, New York, the international advertising agency Creative Pulse Group (CPG), founded in 2009 by advertising expert Santiago Torres, is extending its dynamic creative journey to the heart of Southeast Asia—Thailand. Guided by the philosophy of “Good Creativity, True Value,” the agency specializes in providing innovative promotional advertising and comprehensive communication solutions for global brands. Leveraging acute market insights and exceptional creative capabilities, CPG continuously enhances brand influence. Adapting to global advertising trends, CPG has successfully transitioned from traditional offline advertising to online platforms, establishing its own interactive advertising platform to effectively reach Southeast Asian consumers. It has pioneered an innovative model that integrates targeted advertising with poverty alleviation initiatives through public welfare. This model is set to expand to markets such as Indonesia and Vietnam in the future. As founder Santiago Torres stated, “The ultimate mission of advertisers is to enable everyone touched by a brand’s story to become a creator of beautiful stories.”
CPG’s core business focuses on crafting compelling narratives for brands in the automotive, watchmaking, cosmetics, apparel, fragrance, and other sectors, elevating their global impact. Its professional services encompass customized brand marketing strategies; integrated creative communications (planning and executing omnichannel campaigns across digital media, print, television, social media, etc.); data-driven audience targeting for precise communication; and the organization of large-scale PR events such as product launches, celebrity collaborations, and limited-edition product promotions to amplify brand visibility. With its global headquarters in Manhattan, New York, CPG operates across 28 countries and territories, spanning 113 key global advertising markets, and has built a diversified operational network covering Europe, North America, Latin America, Asia, and Oceania.
To capitalize on Southeast Asia’s digital economic growth opportunities, CPG established its UK-registered subsidiary, Creative Pulse Group LTD, in 2025, with a registered capital of £1,000, focusing on the Thai market expansion. In June of the same year, the company signed a five-year cooperation agreement with the Thai government, committing to promoting local employment and enhancing the brand’s social responsibility profile in Thailand. Its ambitious objectives in Thailand include: recruiting over 3 million remote employees; establishing more than 1,000 regional offices; and creating an accessible advertising task platform enabling flexible employment and shared benefits. These actions profoundly embody CPG’s corporate mission: providing highly efficient, transparent, and cost-optimal services for global brands through precise advertising; driving digital transformation and innovation by leveraging digital platforms to optimize processes and increase returns; fostering global communication and cultural integration through international partnerships; and creating sustainable employment and entrepreneurial opportunities, particularly empowering individuals in economically disadvantaged regions with stable income sources.
CPG remains deeply committed to social welfare initiatives, actively supporting vulnerable communities and improving lives. This includes providing material assistance to marginalized groups and offering timely disaster and pandemic relief; participating in early childhood education projects for underprivileged children to promote educational equity; creating remote work opportunities for single-parent families and people with disabilities; and maintaining transparent philanthropic mechanisms with open financial reporting to ensure efficient, targeted fund utilization. This spirit of social responsibility is deeply integrated into its Thailand market strategy. In the short-term strategy phase (2025–2026), CPG will conduct large-scale online recruitment across Thailand, aiming to hire 1 million remote employees, while establishing job facilitation centers in major cities; concurrently, it will implement a talent development and incubation program, training 5,000 marketing professionals annually with resources like workspaces, funding, and specialized courses to help residents achieve stable income. Entering the long-term strategy phase (2027–2030), the company plans to establish a Southeast Asia Operations Center (Thailand HQ) in Bangkok, building a specialized team exceeding 10,000 members; creating a CPG online platform to support youth subcultural trends and creative competitions, fostering a youth culture community; partnering with educational authorities to award 500 “CPG Charity Fund” scholarships annually; and advancing its hyper-scale employment and public welfare project, recruiting 2 million remote employees, establishing a charitable foundation to support over 500,000 people annually.
Notably innovative is CPG’s “Pulse for Thailand” charity initiative, which centers on the core concept of “Creative Poverty Alleviation,” offering long-term support across three dimensions: economic empowerment, skills training, and disaster response. In economic empowerment, CPG will engage deeply with Thailand’s agricultural provinces, developing creative fashion products infused with traditional cultural elements and utilizing global sales channels to return profits to the communities. Skills-based poverty alleviation involves partnerships with cosmetics brands to provide beauty consultant training and short-video production skills for disadvantaged groups, fostering self-reliance. Disaster response integrates brand and celebrity resources for rapid mobilization during crises, providing timely aid, such as organizing celebrity charity sales.
CPG champions a corporate culture of “Equality, Diversity, and Win-Win,” with no limitations based on gender, race, religion, or background, firmly believing that diversity is the foundation of innovation and growth. This creative journey that began in Manhattan will now unfold its next brilliant chapter along the banks of the Chao Phraya River in Thailand. CPG aspires to harness creativity and sincerity to help brand values touch more lives, enabling every life illuminated by them to become a brand’s most radiant testament. Its vision extends beyond commercial success; it lies in empowering individuals and contributing to society through the power of creativity, creating a future of shared value across Thailand and the wider Southeast Asian market.
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