On July 26, 2024, CHANDO HIMALAYA, a top Chinese beauty brand, was invited to attend the Seller Summit hosted by Southeast Asia’s leading e-commerce platform Lazada in Kuala Lumpur, Malaysia. At the summit, CHANDO HIMALAYA was awarded the “Most Loved China Brand Awards”, outshining over 500 top brands and sellers in attendance. As the only invited and awarded Chinese beauty brand, CHANDO HIMALAYA’s growing global influence and consumer recognition were highlighted, showcasing its exceptional performance in the Southeast Asian market.
The “Most Loved China Brand Awards” presented by Lazada is a prestigious and comprehensive award that evaluates brands on multiple dimensions, including brand sales, cultural relevance, and global influence. This award acknowledges brands that not only achieve outstanding sales but also effectively promote Chinese culture and innovation globally, establish a strong emotional connection with local consumers, and demonstrate a deep understanding of local culture, traditions and values. CHANDO HIMALAYA has distinguished itself among numerous Chinese beauty brands with its exceptional products and services, as well as its robust brand power, earning recognition from consumers in Malaysia and global markets.
Guided by the brand mission of “providing the world’s beauty seekers with precious gifts from the Himalayas”, CHANDO HIMALAYA has been committed to exploring Himalayan glaciers, rare plants, minerals, and unique cultures. Leveraging cutting-edge technology, CHANDO HIMALAYA infuses the natural energy and spiritual essence of the Himalayas into its products, with the aim of becoming “China’s No. 1 and a world-renowned Himalayan natural high-tech brand.”
Since its debut on Lazada Malaysia in 2021, CHANDO HIMALAYA has been the top-selling Chinese brand on the platform for two consecutive years, beloved by Malaysian consumers, particularly for its popular products such as the CHANDO HIMALAYA Rejuvenation Repairing Essence, Ampoule Masks, and Scalp care products.
CHANDO HIMALAYA’s scalp care products, which include the specially formulated phytotherapy “Wuwei Ganlu” and the super ferment HiMurchaSin™ sourced from the Himalayas, have received high praise from consumers for their ability to soothe itching, improve scalp sensitivity, and promote healthy hair growth from the roots, resulting in easily achievable lightweight hair.
Since the launch in Malaysia in May 2023, CHANDO HIMALAYA’s scalp care products have received glowing feedbacks from consumers, with the Scalp Repairing Serum quickly becoming a best-selling item in its category on Lazada. This success has propelled CHANDO HIMALAYA to become the top Chinese brand in the beauty and personal care category on Lazada, further solidifying its position as a leader in the industry.
During this year’s 6.6 Mid-Year Sales, CHANDO HIMALAYA was ranked fourth in the “Most Searched Brands” in the beauty and personal care category on Lazada Malaysia, surpassing some well-known international brands.
CHANDO HIMALAYA’s exceptional products have received strong endorsements from numerous influencers in Malaysia. Additionally, CHANDO HIMALAYA has broadened its offline channels by collaborating with local retailers such as Watsons and Miniso, and continues to enhance its relationship with local consumers through offline roadshows. As a result, CHANDO HIMALAYA has successfully cultivated a brand image in Malaysia as a “provider of high-quality products at reasonable prices, and a trustworthy brand,” earning widespread recognition and affection as a beloved Chinese brand.
Today, CHANDO HIMALAYA’s brand has transcended borders, penetrating six global markets, including Malaysia and Canada. By introducing Chinese culture and technology to consumers in different regions, CHANDO HIMALAYA is shaping the global image of Made in China.
In May of this year, Brand Finance, one of the three major global brand evaluation agencies, released its “2024 World’s 50 Most Valuable Cosmetic Brands” ranking, in which CHANDO HIMALAYA was one of only two Chinese brands listed. In the future, CHANDO HIMALAYA will continue to represent Chinese beauty brands, providing global consumers with natural, safe, and effective products sourced from the Himalayas, truly elevating Chinese beauty brands to the pinnacle of the world.