“Isn’t it a waste that the blank walls of the company building are left no using? This is a common challenge that many owners face in their promotional activities. Traditional outdoor advertising often requires an investment of tens thousands or even hundreds thousands dollars. From design and production to high installation, it not only requires hiring cranes and professional installers but also need high costs for long term maintaining. However, the outdoor advertising projection lights launched by the official account of Shenzhen Noparde Projection lights have the advantages of “no high operation required, low cost, and high efficiency”, turning blank walls into “dynamic advertising spaces” in an instant and open a new “light-asset” approach to outdoor promotion for owners.
Low Cost Projection lights offer a great Outdoor Promotion
The high requirement of traditional outdoor advertising has many different owners . Taking a 20-square-meter building wall advertisement as an example, if you choose a painting advertisement, the production cost alone is several thousand dollar. With the costs of crane rental and high installation, the initial investment often more than 10,000 dollar. If you choose an LED display, the initial investment is as high as over 100,000 dollar, and you also need to bear continuous costs such as electricity bills and maintenance later. What’s more troublesome is that once you need to change the advertising content, you have to pay for design, production, and installation again, with extremely bad flexibility.
In contrast, Noparde advertising projection lights completely break this “big investment and low-flexibility” model. It doesn’t require any renovation of the wall. As long as there is a flat blank wall (whether it’s a concrete wall, a tiled wall, or a glass curtain wall), you can fix the projection lights on the ground or a low bracket. After powering on, it can project clear and bright advertising content. A projection light with a high power can cover a wall area of 10 – 30 square meters. The initial investment is only in the thousands of dollar, less than 1/5 of that of traditional spray-painted advertisements, and much lower than the cost of LED displays.
What’s more important is that it need no all high operation – no need to hire cranes or professional installers. 2 people can complete the installation and debugging. From unpacking to advertising launch, it can be done in as fast as half an hour. For chain stores, office building owners, and park merchants, this “low-cost and quick-implementation” model perfectly solves the pain points of the man who wants to do advertising but fearing high costs and troubles.
One Light, Multiple Uses: Offer the Full Advertising Ability
The most advantages of Noparde advertising projection lights is not only in their “low cost” but also in their high customization and strong flexibility,which can meet the advertising promotion needs of different scenarios and time periods:
Frist, Create a 24-Hour Brand Name Card for Enterprise Buildings
Many enterprise building exterior walls are not used during the day and go into the darkness at night, lacking value. After Project Noparde advertising projection lights, static content such as enterprise logos and slogans can be projected during the day to strengthen the brand image. such as scrolling to play product advantages and event information, making the building instantly become a visual focus. A British technology company installed it on the office building wall, and a passing customer feedback: “When I was working overtime at night and passing by, I could see your company’s projection advertisement from that . It’s much more eye-catching than the dark buildings around.”
And for Chain Stores the Light is a Flexibly Switch Promotion Information
For chain stores in the catering, retail, and other industries, advertising content needs to be adjusted frequently with seasons, festivals, and promotional activities. Noparde advertising projection lights support “quick content replacement”. Noparde have a switch multiple 4 gobos lights,and the advertising content could project “New Year’s Special Offers” before the Spring Festival, switch to “Romantic Set Menus” on Valentine’s Day, and play “Limited-Time Discounts” during store anniversaries. There is no need to re-produce any physical advertising materials, greatly reducing the promotional costs. A certain milk tea chain brand piloted this, and the single-store advertising update cost was reduced by 80%. Moreover, due to the more relevant advertising content to season activities, the store’s customer flow increased by nearly 20%.
As an advertising device mainly for outdoor use, Noparde advertising projection lights consider the complexity of outdoor environments in their performance design to ensure stable effects and durability:
It uses high bright LED light chips and professional optical lenses. Even in the evening with street lightings, the projected advertising content is still clear.
Waterproof and Dustproof, withstanding Bad Weather
The outdoor models have a waterproof and dustproof performance of IP65 or above. Whether it’s rainy days, foggy days, or environments with a lot of dust, they can operate stable without worrying about equipment damage. A certain store feedback after a period using: “The outdoor billboard was damaged, but the projection lights was project advertisements as usual the next day.”
The service life of the light chips is more than 20,000 hours. With normal use, it can last for 3 – 5 years. There is almost no need to replace the core components later.
Nowadays, more and more owners and merchants are choosing advertising projection lights as the priority solution for outdoor promotion. The reason is not only that it solves the pain points of “high costs and difficult installations” but also that it conforms to the current trend of light-asset operation – no need for large investments and no need to bear complex maintenance. However, it can achieve “flexible, efficient, and continuous” advertising command.
Leo,The Boss of Noparde, said: “We hope to use technology to lower the outdoor advertising and make every blank wall a free advertising space for owners. For owners that want to better brand exposure but are limited by budgets, advertising projection lights may not be the only choice, but they are definitely one of good ROI and most flexible options!!
For more information：
E_mail:lyle@noparde.com
Web: noparde.com
Link:https://www.noparde.com/projectors/long-distance-projectors/